RBS Rugby Sponsorship: A Victim of the Changing Corporate World

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Rugby is the UK’s third favourite sport, losing out to cricket in second and of course football in first. It is not only popular with those playing and watcing the matches live but also those enjoying hte games via the television. Of course a working aerial is necessry to ensure you get to see all the match and a TV Aerial Repair Cheltenham company can help with any problems with reception and clarity that you have. If you need a tv aerial repair Cheltenham appointments can be arranged through steve unett aerials so you can sit back and enjoy your favourite rugby team win their match.

So what is it about this full contact sport that makes it so popular, and indeed so appealing to children.

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Rugby is a very different game to football, it requires strength, skill and strategy, and according to The Telegraph, grass-roots rugby is booming, with no sign of it slowing down.

Grass Roots

So what is it about Rugby that draws the children in? A chance to become part of a team is a big draw, as is the physical elements of the game. For kids that would rather get stuck in and hands on, rugby is definitely the game for them. But, there is a serious side to rugby with drills and fitness playing a huge part.

Coaches and players alike will spend hours watching a rugby drill video over and over, in the attempt to get it perfect.As well as a strong grass-roots following, rugby also has close links to the Armed Forces, with the Rugby Football Union forging a partnership with the Armed Forces charity SSAFA.

Sponsor Decline

But with so much support, why is that corporate sponsors for the professional game seem to be declining? Has the sport become a victim of the corporate world, where priorities and financial plans change like the wind?

And while Heineken have extended the reach of its rugby sponsorship by launching an online platform to engage with rugby fans, the main sponsor of the annual international rugby tournament the Six Nations, The Royal Bank of Scotland, have decided not to renew their deal after it ended in 2017. The move follows the similar decision of Barclays Bank, who severed the ties with the Football Premier League, suggesting banks are trying to cut costs and concentrate their efforts where they see the most profit margins.

So will rugby suffer? Will the decision by RBS lead to more big brands severing ties with the not just rugby but other big hitting sports industries? It could be just a passing phase, it could be a shift in sport sponsorship entirely, only time will tell.

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